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Fly through this quiz to find out which company uses the slogan, "We'll take more care of you."
Writing Persuasively
Persuasive writing is a style of writing in which the writer tries to get people round to his way of thinking in order to achieve something.
For example, a politician who is all for bringing back the death penalty may write an article that tries to persuade people to vote in favour of this.
Another place where persuasive writing is used is in the writing of slogans: these are short catchy phrases used to persuade people to act in a particular way, e.g. 7-Up's "Bring on the real Thirst-Quencher!"
In this 11-plus English quiz, you'll get some practice with slogans.
"Just do it!"
1.
"Bring on the real Thirst-Quencher!" (7-Up - soft drinks)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Drink 7-Up
Go and find the most refreshing drink
Drink water
Drink Pepsi
They obviously believe that 7-Up is the best thirst quencher
2.
"Impossible is nothing." (Adidas - sportswear)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Try to do the impossible
Try to improve themselves
Try to build up self-confidence
Wear Adidas sportswear
You can break world records if you wear Adidas sportswear, can't you?
3.
"iThink, therefore iMac." (Apple - electronics company)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Buy a Big Mac burger
Wear your mac if you think it's going to rain
Buy an iMac computer
Agree with your friend Mac
What about PCs?
4.
"Putting News First." (BBC - broadcasting company)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Not to listen to the BBC because it is boring
Listen to the BBC news because it's the best
Not to listen to the BBC if you don't like listening to the news
Listen to the BBC if you only like listening to the news
Do you like listening to the news?
5.
"The ultimate driving machine." (BMW - car manufacturer)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Drive a BMW because they are the best cars
Drive a BMW if you can't afford a Mercedes
Not to drive a BMW because it's too complicated to drive
Drive a BMW if you are scientifically minded
BMW used to make aircraft!
6.
"We'll take more care of you." (British Airways - passenger airline)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Not to fly British Airways if you don't care how you are looked after
Fly British Airways if you want to be looked after better than with other airlines
Fly British Airways because the other airlines won't look after you
Fly British Airways if you are a fussy, unreasonable passenger
Have you ever flown with BA? What was it like?
7.
"Don't you just love being in control?" (British Gas - energy supplier)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Use British Gas if you want to pay less for your gas
Use British Gas if you are a control freak
Use British Gas if you want to pay more for your gas
Use British Gas if you want to control your arrangements with your energy supplier
Don't you just love those price increases!
8.
"Make someone happy with a phone call." (BT - telephone provider)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Phone people using BT
Make someone happy with a phone call
Phone complete strangers and cheer them up
Not to phone people unless you want to make them happy
You won't be happy when you get your phone bill
9.
"Camel - where a man belongs." (Camel - cigarettes company)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Get camels and men to smoke
Get men to live with camels
Smoke Camel cigarettes if you're a real man
Not to smoke Camel cigarettes if you are a woman
Do women smoke Camel cigarettes?
10.
"Probably the best lager in the world." (Carlsberg lager - alcoholic drink)
What is this slogan trying to persuade people to do?
What is this slogan trying to persuade people to do?
Keep looking for the best lager in the world
Drink Carlsberg lager because it's unlikely that you'll find a better lager
Not to drink bitter beer
Not to drink alcoholic drinks
Wouldn't you rather have a glass of lemonade?
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