Writing Persuasively
Fly through this quiz to find out which company uses the slogan, "We'll take more care of you."

Writing Persuasively

Persuasive writing is a style of writing in which the writer tries to get people round to his way of thinking in order to achieve something.

For example, a politician who is all for bringing back the death penalty may write an article that tries to persuade people to vote in favour of this.

Another place where persuasive writing is used is in the writing of slogans: these are short catchy phrases used to persuade people to act in a particular way, e.g. 7-Up's "Bring on the real Thirst-Quencher!"

In this 11-plus English quiz, you'll get some practice with slogans.

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  1. "Camel - where a man belongs." (Camel - cigarettes company)
    What is this slogan trying to persuade people to do?
    Do women smoke Camel cigarettes?
  2. "Bring on the real Thirst-Quencher!" (7-Up - soft drinks)
    What is this slogan trying to persuade people to do?
    They obviously believe that 7-Up is the best thirst quencher
  3. "Probably the best lager in the world." (Carlsberg lager - alcoholic drink)
    What is this slogan trying to persuade people to do?
    Wouldn't you rather have a glass of lemonade?
  4. "The ultimate driving machine." (BMW - car manufacturer)
    What is this slogan trying to persuade people to do?
    BMW used to make aircraft!
  5. "We'll take more care of you." (British Airways - passenger airline)
    What is this slogan trying to persuade people to do?
    Have you ever flown with BA? What was it like?
  6. "Putting News First." (BBC - broadcasting company)
    What is this slogan trying to persuade people to do?
    Do you like listening to the news?
  7. "Don't you just love being in control?" (British Gas - energy supplier)
    What is this slogan trying to persuade people to do?
    Don't you just love those price increases!
  8. "iThink, therefore iMac." (Apple - electronics company)
    What is this slogan trying to persuade people to do?
    What about PCs?
  9. "Impossible is nothing." (Adidas - sportswear)
    What is this slogan trying to persuade people to do?
    You can break world records if you wear Adidas sportswear, can't you?
  10. "Make someone happy with a phone call." (BT - telephone provider)
    What is this slogan trying to persuade people to do?
    You won't be happy when you get your phone bill

Author: Frank Evans

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