Media 01
How much do you know about media?

Media 01

This KS3 Citizenship asks questions about the media. The media is a phrase that is used to describe the services like radio, television, newspapers and magazines. They deliver news, entertainment, education, data and advertising. Some media are state-owned but usually they are privately-owned. The BBC (British Broadcasting Corporation) is owned by the government. The media have a responsibility to be accurate, fair and balanced in their reporting but it always pays to check the facts against other sources of information.

The media have a great influence on everyday life. Items of news and entertainment can make people feel happy, sad, worried or even very angry. They can influence which political party people vote for in elections. The media can also play a big part in overcoming or reinforcing stereotypes.

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Showing nurses as always being female or men always doing practical jobs are examples of this.

Some people have become very rich and well-known because of their involvement in the media, for example, Rupert Murdoch. He formed a media company that became global (operates in many countries of the world). In the UK, he bought the companies who produced the News of The World (closed down in 2011), the Sun and the Times newspapers. Sales of newspapers have fallen as more people now have access to the internet.

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  1. Which of these statements is false?
    A few national newspapers are well-known for their support of certain political views and have been accused of influencing how their readers vote in elections
  2. Which media magnate bought The Sun newspaper from its original publisher?
    Sales of The Sun were falling before he bought it. He made changes that dramatically increased its sales during the 1970s
  3. What does the word 'media' mean in the context of daily life?
    This is not the only meaning of the word. It is the plural of the word medium
  4. What is the largest newspaper format called?
    The Financial Times is an example of a broadsheet
  5. What colour paper does the Financial Times use?
    This makes it easy to spot on the shelves at the newsagents
  6. Newspapers half the size of broadsheets are called what?
    They tend to be dominated by headlines, photographs and sensational stories
  7. Which television channel has no advertisements?
    It is the largest broadcaster in the world with about 23,000 staff
  8. How is the BBC principally funded?
    The level of the fee is set annually by the British Government and agreed by Parliament
  9. Someone who collects and disseminates information about current events, people, trends and issues is called what?
    A career as a journalist is ideal for someone who enjoys writing and is good with spelling, punctuation and grammar
  10. If an advert always shows housework being carried out by a woman, what is this called?
    This is one form of stereotyping

Author: Frank Evans

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