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Media 01
How much do you know about media?

Media 01

This KS3 Citizenship asks questions about the media. The media is a phrase that is used to describe the services like radio, television, newspapers and magazines. They deliver news, entertainment, education, data and advertising. Some media are state-owned but usually they are privately-owned. The BBC (British Broadcasting Corporation) is owned by the government. The media have a responsibility to be accurate, fair and balanced in their reporting but it always pays to check the facts against other sources of information.

The media have a great influence on everyday life. Items of news and entertainment can make people feel happy, sad, worried or even very angry. They can influence which political party people vote for in elections. The media can also play a big part in overcoming or reinforcing stereotypes.

Showing nurses as always being female or men always doing practical jobs are examples of this.

Some people have become very rich and well-known because of their involvement in the media, for example, Rupert Murdoch. He formed a media company that became global (operates in many countries of the world). In the UK, he bought the companies who produced the News of The World (closed down in 2011), the Sun and the Times newspapers. Sales of newspapers have fallen as more people now have access to the internet.

1.
Someone who collects and disseminates information about current events, people, trends and issues is called what?
A collector
A journalist
An editor
An investigator
A career as a journalist is ideal for someone who enjoys writing and is good with spelling, punctuation and grammar
2.
What does the word 'media' mean in the context of daily life?
Cameramen who follow celebrities
Sky Sports news
The important news articles in newspapers
The main means of mass communication
This is not the only meaning of the word. It is the plural of the word medium
3.
Which television channel has no advertisements?
BBC
Channel 5
ITV
Sky
It is the largest broadcaster in the world with about 23,000 staff
4.
Newspapers half the size of broadsheets are called what?
Midisheets
Rags
Tablets
Tabloids
They tend to be dominated by headlines, photographs and sensational stories
5.
What colour paper does the Financial Times use?
Green
Pink
White
Yellow
This makes it easy to spot on the shelves at the newsagents
6.
How is the BBC principally funded?
An annual television licence fee
Funds from the three major political parties
Payments by the Bank of England
Sponsorship from celebrities
The level of the fee is set annually by the British Government and agreed by Parliament
7.
If an advert always shows housework being carried out by a woman, what is this called?
Ageist
Racist
Sexist
Xenophobic
This is one form of stereotyping
8.
Which media magnate bought The Sun newspaper from its original publisher?
Alan Sugar
David Attenborough
Richard Branson
Rupert Murdoch
Sales of The Sun were falling before he bought it. He made changes that dramatically increased its sales during the 1970s
9.
What is the largest newspaper format called?
Bigsheet
Broadsheet
Longsheet
Tallsheet
The Financial Times is an example of a broadsheet
10.
Which of these statements is false?
A foreign correspondent is stationed in a foreign country
A reporter is a type of journalist
BBC stands for British Broadcasting Corporation
All newspapers are politically unbiased
A few national newspapers are well-known for their support of certain political views and have been accused of influencing how their readers vote in elections
Author:  Frank Evans
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