This KS3 Design and Technology quiz takes a further look at needs and likes. Needs are requirements, whereas likes are preferences. What makes something beautiful? Not everyone agrees - it depends on our individual taste and our culture. Designers work with a number of visual elements to arrange them into a single, harmonious whole. Colour, texture and form are all carefully considered in order to make a design appeal to as many people as possible.
Designers, including advertisers, know that colour can have a subconscious influence on how people feel about an object. Different colours have different effects on people, for example red is an 'aggressive' colour but green is a 'calm' colour. A designer would used red when they want to create a sense of excitement about their product or green if they want to convey the impression that their product would reduce stress. Colours can be chosen from colour wheels to be either contrasting or complementary.
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These form part of the 'aesthetics' of a design
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People can react strongly to colour
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A design that has elements that are out of proportion may not be as appealing as a well proportioned design. Deliberately making part of a design out of proportion can have a striking effect and is sometimes used in advertising designs
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Symmetrical objects tend to be more attractive
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There are different types of colour wheel
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Sky blue food is a rare occurrence in nature!
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Red is a colour that needs using sparingly in most designs as it stands out
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The design of a shop interior is very complex and needs to take into account the needs of the shoppers and encourage them to like the items on sale
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People find it difficult to identify the flavours of soft drinks when they are blindfolded!
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Image boards can help you understand people's lifestyle and what might appeal to them
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