1. Home
  2. KS3
  3. ICT
  4. Data Use 01
Logo

ICT Quiz - Data Use 01 (Questions)

This KS3 ICT quiz takes a look at data use. Shops use data about their customers to market their services. Small shops may gather email addresses of their customers to organise a mailing list. A mailing list enables the shop owner to send out information to all their customers with a few clicks of a mouse. The information could be details of special offers or perhaps notifying everyone that they have a great new product in stock. It can also turn an occasional customer into a regular customer which will benefit the shop by increasing the amount of money spent there.

Nearly all large stores offer loyalty cards. Customers give their personal details - name, address, email address and so on. They are then given a card with a unique barcode on it. The barcode is linked to the customer's details and each time they buy something, they get their loyalty card scanned using the shop's bar code reader and this is recorded in the shop's computer system. The customer receives some form of reward e.g. points, cash bonus or discount off their bill.

1. Loyalty cards are used by some shops. To get a card .......
[ ] a customer must supply their name and address details
[ ] the customer buys a card from the shop
[ ] the customer just picks one up in the shop
[ ] the customer only need give their name
2. When an application for a loyalty card is received .......
[ ] the shop adds name and address details onto a database
[ ] the shop loses it
[ ] the shop performs an identity check on the customer
[ ] the shop simply sends out the card
3. When buying something in the shop, the loyalty card is .......
[ ] given to the shelf filler
[ ] ignored
[ ] looked at by the checkout staff
[ ] usually asked for and read at the checkout
4. A loyalty card sends details of a purchase and .......
[ ] the customer credit card number to the shop database
[ ] the customer ID to the shop database
[ ] the customer mobile phone number to the shop database
[ ] the shop ID to the shop database
5. Which is not an advantage of a loyalty card scheme to a consumer?
[ ] Stores may give a voucher to give the customer some money off their next bill
[ ] Shops can build a profile of a customer
[ ] Stores can offer customers personalised offers
[ ] The customer may be rewarded with discounts on specific items
6. Bar codes .......
[ ] are easily read by the checkout person
[ ] contain product ID and can be read quickly by a scanner
[ ] contain product stock level and price information
[ ] contain product ID and stock levels
7. EPOS stands for .......
[ ] Electronic Point Of Sale
[ ] Electronic Position Of Sale
[ ] Electronic Position Of Store
[ ] Electronic Program Operating System
8. EPOS systems scan a bar code at the checkout; then .......
[ ] the product ID is checked on the shop database
[ ] an itemised bill is printed at the checkout
[ ] the item price is returned from the database
[ ] All of these events
9. Which of these is not an advantage to the shop?
[ ] EPOS can help to reduce fraud
[ ] EPOS results in better stock control, so less shortages
[ ] EPOS systems usually mean quicker service
[ ] In EPOS systems, more information is printed on the bill
10. What does EFTPOS stand for?
[ ] Easy Finance Trap at Point Of Sale
[ ] Electronic Finance Transfer at Point Of Sale
[ ] Electronic Finance Trick at Point Of Sale
[ ] Electronic Funds Transfer at Point Of Sale

You can find more about this topic by visiting BBC Bitesize - Data and databases

© Education Quizzes. Please visit www.educationquizzes.com to subscribe
Logo
ICT Quiz - Data Use 01 (Answers)
1. Loyalty cards are used by some shops. To get a card .......
[x] a customer must supply their name and address details
[ ] the customer buys a card from the shop
[ ] the customer just picks one up in the shop
[ ] the customer only need give their name
The shop can track what customers buy and use that to send out special offers related to the items they buy the most
2. When an application for a loyalty card is received .......
[x] the shop adds name and address details onto a database
[ ] the shop loses it
[ ] the shop performs an identity check on the customer
[ ] the shop simply sends out the card
This will be a relational database as the store will record all of the items that each customer with a loyalty card buys
3. When buying something in the shop, the loyalty card is .......
[ ] given to the shelf filler
[ ] ignored
[ ] looked at by the checkout staff
[x] usually asked for and read at the checkout
They are usually read using the barcode reader that is used on the items bought
4. A loyalty card sends details of a purchase and .......
[ ] the customer credit card number to the shop database
[x] the customer ID to the shop database
[ ] the customer mobile phone number to the shop database
[ ] the shop ID to the shop database
It uses an automatic input system
5. Which is not an advantage of a loyalty card scheme to a consumer?
[ ] Stores may give a voucher to give the customer some money off their next bill
[x] Shops can build a profile of a customer
[ ] Stores can offer customers personalised offers
[ ] The customer may be rewarded with discounts on specific items
Building a customer profile could be a privacy violation
6. Bar codes .......
[ ] are easily read by the checkout person
[x] contain product ID and can be read quickly by a scanner
[ ] contain product stock level and price information
[ ] contain product ID and stock levels
Price and stock levels are stored on a database linked to the product ID and are not part of the bar code
7. EPOS stands for .......
[x] Electronic Point Of Sale
[ ] Electronic Position Of Sale
[ ] Electronic Position Of Store
[ ] Electronic Program Operating System
Another example for you of an automatic input
8. EPOS systems scan a bar code at the checkout; then .......
[ ] the product ID is checked on the shop database
[ ] an itemised bill is printed at the checkout
[ ] the item price is returned from the database
[x] All of these events
Stock levels are also automatically adjusted
9. Which of these is not an advantage to the shop?
[ ] EPOS can help to reduce fraud
[ ] EPOS results in better stock control, so less shortages
[ ] EPOS systems usually mean quicker service
[x] In EPOS systems, more information is printed on the bill
The printed bill is really for the customer's benefit
10. What does EFTPOS stand for?
[ ] Easy Finance Trap at Point Of Sale
[ ] Electronic Finance Transfer at Point Of Sale
[ ] Electronic Finance Trick at Point Of Sale
[x] Electronic Funds Transfer at Point Of Sale
In other words, a payment using a debit or credit card
© Education Quizzes. Please visit www.educationquizzes.com to subscribe