Effective writing includes audience and purpose. Every single piece of writing you have ever read has been written with two things in mind: audience and purpose. Imagine a mother who leaves a note on the kitchen table for her children, telling them that there's no milk and asking them to buy a pint before she gets home from work. Even a hastily-written note such as this has an audience (the children) and a purpose (to inform and to make a request).
See how well you understand these concepts by trying this English quiz.
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You can find more about this topic by visiting BBC Bitesize - Audience, purpose and form
Your audience would be pupils who had not yet joined Year 7
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You could have a range of purposes beyond the main purpose of providing information: you might also advise, explain and entertain
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When writing, you should take into account the format in which your work will appear. A website often appeals to a broad range of readers (more broad, for example, than that of the school newsletter). Exam questions always specify the format (i.e. 'Write an article for a young people's magazine')
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Writing to argue a point is a form of persuasion - your goal is to persuade your audience, with carefully-argued points based on facts, that your argument is better than the opposing argument
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Although the article is focussed on benefits to the elderly, the intended audience will be anyone who might know someone who could benefit from an e-reader
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Although you had been asked to 'explain', this would not be a true explanation because of the requirement to focus on the 'benefits'. A true explanation would be an article which explained where to find e-books, how to build a virtual library and use the e-reader, or explained how e-readers work
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