This English Language quiz is called 'Audience and Purpose' and it has been written by teachers to help you if you are studying the subject at high school. Playing educational quizzes is a user-friendly way to learn if you are in the 9th or 10th grade - aged 14 to 16.
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Effective writing includes audience and purpose. Every single piece of writing you have ever read has been written with two things in mind: audience and purpose. Imagine a mother who leaves a note on the kitchen table for her children, telling them that there's no milk and asking them to buy a pint before she gets home from work. Even a hastily-written note such as this has an audience (the children) and a purpose (to inform and to make a request).
See how well you understand these concepts by trying this English quiz.
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Your audience would be pupils who had not yet joined high school
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You could have a range of purposes beyond the main purpose of providing information: you might also advise, explain and entertain
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When writing, you should take into account the format in which your work will appear. A website often appeals to a broad range of readers (more broad, for example, than that of the school newsletter). Exam questions always specify the format (i.e. 'Write an article for a young people's magazine')
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Writing to argue a point is a form of persuasion - your goal is to persuade your audience, with carefully-argued points based on facts, that your argument is better than the opposing argument
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Although the article is focussed on benefits to the elderly, the intended audience will be anyone who might know someone who could benefit from an e-reader
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Although you had been asked to 'explain', this would not be a true explanation because of the requirement to focus on the 'benefits'. A true explanation would be an article which explained where to find e-books, how to build a virtual library and use the e-reader, or explained how e-readers work
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