KS3 ICT Quiz
Data Use 01
Loyalty cards are used by some shops.

Data Use 01

This KS3 ICT quiz takes a look at data use. Shops use data about their customers to market their services. Small shops may gather email addresses of their customers to organise a mailing list. A mailing list enables the shop owner to send out information to all their customers with a few clicks of a mouse. The information could be details of special offers or perhaps notifying everyone that they have a great new product in stock. It can also turn an occasional customer into a regular customer which will benefit the shop by increasing the amount of money spent there.

Nearly all large stores offer loyalty cards. Customers give their personal details - name, address, email address and so on. They are then given a card with a unique barcode on it. The barcode is linked to the customer's details and each time they buy something, they get their loyalty card scanned using the shop's bar code reader and this is recorded in the shop's computer system. The customer receives some form of reward e.g. points, cash bonus or discount off their bill.

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  1. Loyalty cards are used by some shops. To get a card .......
    The shop can track what customers buy and use that to send out special offers related to the items they buy the most
  2. When an application for a loyalty card is received .......
    This will be a relational database as the store will record all of the items that each customer with a loyalty card buys
  3. When buying something in the shop, the loyalty card is .......
    They are usually read using the barcode reader that is used on the items bought
  4. A loyalty card sends details of a purchase and .......
    It uses an automatic input system
  5. Which is not an advantage of a loyalty card scheme to a consumer?
    Building a customer profile could be a privacy violation
  6. Bar codes .......
    Price and stock levels are stored on a database linked to the product ID and are not part of the bar code
  7. EPOS stands for .......
    Another example for you of an automatic input
  8. EPOS systems scan a bar code at the checkout; then .......
    Stock levels are also automatically adjusted
  9. Which of these is not an advantage to the shop?
    The printed bill is really for the customer's benefit
  10. What does EFTPOS stand for?
    In other words, a payment using a debit or credit card

Author: Duncan Daish

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