Junk Food Ads

Junk-Food-AdsQuestion: What adverts could soon be banned online?

Answer: Fast food ads – but only on children’s content.

Adverts for junk food could soon be banned from children’s content online, according to the UK’s advertising watchdog. The Committee of Advertising Practice (CAP), who set the advertising rules in the UK, will soon launch a public consultation on the issue.

Should it be put in place, the ban could have an impact on content on sites such as YouTube and ITV Hub. Many YouTube vloggers promote food and drink to their followers to make money. With the proposed ban, this may mean that YouTube will implement new guidelines for users.

Usually, food companies will ask popular vloggers or YouTube personalities to promote their products. They will then pay them for advertising the products, as well as give them free stuff as a thank you.

Back in 2007, broadcasting regulator Ofcom, introduced stricter rules which banned advertising food that was high in fat, sugar and salt during television shows that are aimed at people under the age of 16.

The rules are enforced by the Advertising Standards Authority (ASA). They also have control over “non-broadcast” ads such as print, billboards and streaming.

The ASA’s chief executive Guy Parker told an audience at the Westminster Food and Nutrition Forum, that her was often asked why junk food ads were banned on television but allowed during the same shows when they were streamed online.

It does seem surprising that they would ban certain adverts from children’s television, but still allow them on online sites, should children watch a repeat later on. Personally, I wasn’t aware of the banning of fast food ads on children’s TV in 2007, but I would have thought they would have banned junk food advertising on both TV and online streaming sites. Such as YouTube an ITV Hub.

So what do you think? Do you think a ban should be in place to stop the advertisements for junk food online? Do you think it’s perhaps too late to bring in a ban? Let us know.

Leave a Reply

Your email address will not be published. Required fields are marked *