The Internet is everywhere! Nowadays, your prospective clients expect tutors to have a credible website presence. Parents might be hoping to find a new tutor or might be looking to check-out one already recommended to them. Either way, the parent will almost certainly search the Internet, so if you haven’t got a web page then you leave the field wide-open for your competitors.
But, you say, doesn’t getting a web page involve a whole load of hassle regarding hosting, design, development, SEO and substantial upfront costs? Certainly that WAS the case but we now have a solution that we think you’ll like…
We have a long-established website that is loved by kids and parents as well as Google who rank our individual pages very highly. It is highly probable that a Google search led you to us in the first place! Education Quizzes have 15 years of experience designing, developing and maintaining a high-performing site.
When you join us as a tutor, both our website and our expertise are ready and waiting to work hard to promote your tutoring service.
Please note that during March 2023 we are providing a web page free of charge for a year to all tutors who take an annual tutor subscription.
We will work with you to create a page on our website that will almost certainly rank on the first page of Google. The page will contain your contact details along with anything else you want to tell your prospective customers about yourself. You will instantly have a credible Internet presence that will help you get new customers at no cost. This page will work tirelessly for you day and night. No hassle and no worries about hosting, design, development or SEO.
Here is where to find one of our sample web pages
We have learned that website visitors have very little patience. If they don’t find what they are looking for within a few seconds we lose them. For that reason, our tutor pages have a clear and concise appearance with your contact details at the top. Immediately beneath this we show your location and nearby towns.
Next comes information specific to the subjects being taught. This demonstrates to parents that we are "on their side" and provides them with useful information irrespective of whether or not they ultimately decide to use the service. The days of the "Hard sell" on the Internet are long gone and a sure-fire way to turn people away!
The rest of the page is devoted to telling the visitor about you, your qualifications and experience.
There are two main ways to get people to click on a link that leads to your details - paid advertising and free listing in search results – we much prefer the latter. Here at Education Quizzes we never buy advertising but instead put all our efforts into getting high rankings on Google and Bing. Here is a quick explanation of the two different approaches.
It is possible to "buy" space on a Google listing page by paying Google every time someone clicks on your advertisement. The problem is that in the tutoring world you can expect to pay between 70p and £1.00 for every click and as soon as you stop paying Google, you stop getting clicks.
This is the science that convinces Google and other search engines to rank you highly in their "organic listings" and thereby give you significant exposure without having to pay anything. Once you are established in the organic listings you have the means to constantly attract new customers without ever having to pay a penny and that's what we are aiming for. The sections that follow show you how we do this using expert SEO.
Something to remember: Pay Per Click costs you money – SEO is Free
Each entire website is given a ranking by Google – this is often referred to as the website's "Domain Authority". A new website starts with a domain authority of 0 and builds over the course of the years depending largely on how many other websites link to it.
In our own case, we have several thousand links to our site including some very prestigious ones from the likes of the BBC, other media organisations and schools. This has pushed the Education Quizzes domain authority to a current level of 50 and we are hoping to continuously build on this.
The higher the domain authority, the better the chance of individual pages ranking highly in Google. By listing your pages on our site, you benefit from all the work we have put in to increase our own domain authority.
It is really important that each page has a clear focus that is not too broadly based. By concentrating on specific keywords it is much easier for the search engine robots to understand what the page is about and rank it accordingly. For instance, it will be difficult to quickly achieve high ranking for "Tutoring" but when this is combined with reference to your geographic area and / or your subject specialities then it becomes much easier to rank well.
For this reason, we will include names of towns close to you within the top section of each page so the search engines understand that the page is highly relevant for someone searching for, say, "Tutor near Torquay".
Something to remember: High domain authority plus page clarity makes Google like you!
When constructing a web page it is possible to greatly influence rankings by giving clear and specific instructions to search engine robots by the use of two different meta tags. These metas are "attached" to each web page behind the scenes and are not visible to people who visit the page.
It is really important that there are no duplicate Meta Titles or Descriptions on the website and that they include relevant search terms – the terms most commonly typed in.
We have become experts at choosing good meta titles and descriptions over the years and you can be sure that the ones we choose for your page will be the very best.
Something to remember: You can influence how your page is displayed in search results – it just takes a little know-how
Many unscrupulous web developers use underhand techniques to attract clicks to their websites. For instance, Meta Titles and Meta Descriptions are often misleading and when the visitor clicks on one of these they are taken to a non-relevant page. These techniques are known as "Black hat SEO". In time Google always discover them and then they penalize the websites on which they appear by giving them very low rankings or even completely de-listing them.
We value our reputation too highly to ever indulge in anything Black Hat – our Website Spam Score is the same as the universities of Oxford and Cambridge!