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'Going to' (Answer 1) suggests that the people in this conversation meant to do it, but forgot or were disorganised, and it is now too late since the deadline has passed.
Answer 2 shifts the perspective onto the company who were running the competition. But the 'expectation' was only general; how could the company have known whether these particular people were thinking of entering, or not?
Answer 4: They were only 'obliged' if they were actually entering; the company couldn't force them to take part!