This KS3 Design and Technology quiz takes a further look at needs and likes. Needs are requirements, whereas likes are preferences. What makes something beautiful? Not everyone agrees - it depends on our individual taste and our culture. Designers work with a number of visual elements to arrange them into a single, harmonious whole. Colour, texture and form are all carefully considered in order to make a design appeal to as many people as possible.
Designers, including advertisers, know that colour can have a subconscious influence on how people feel about an object. Different colours have different effects on people, for example red is an 'aggressive' colour but green is a 'calm' colour. A designer would used red when they want to create a sense of excitement about their product or green if they want to convey the impression that their product would reduce stress. Colours can be chosen from colour wheels to be either contrasting or complementary.