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Vocabulary Building (Persuasive Words) 01
A salesman might say to you "This is a superior pair of shoes". The word "superior" is a persuasive word that he hopes will persuade you to buy!

Vocabulary Building (Persuasive Words) 01

Persuasive vocabulary such as "highly recommended by" can be used to influence responses. Persuasive words and phrases are usually positive in tone and often superlative, e.g. "the most effective".

How do you speak when you are trying to persuade someone to act in a particular way? Do you choose your words and your tone of voice carefully? How effective is a phrase such as, "Mum, please?" That might get you an extra slice of cake or another hour out with your friends, but it is not the most persuasive of techniques.

In order to be persuasive, people use emotive language, logical argument backed up with supporting evidence and direct appeals to the audience. Persuasive language is generally used in advertisements, certain types of leaflets and emails or letters to the editor or other people of influence. Applying for jobs is another example of a situation requiring persuasive writing.

Try this quiz on vocabulary building using persuasive words.

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1.
Which evidence might be used?
Least reliable
Less reliable
Reliable
Unreliable
"Reliable" means you can depend upon it
2.
Which word might dissuade customers?
Commended
Highly recommended
Not recommended
Recommended
The others are positive and could be used to persuade
3.
Which candidate is likely to win?
Least popular
Less popular
Most popular
Unpopular
In a democracy the most popular candidate usually wins (although not always!)
4.
Which term might persuade customers to buy a product?
Guaranteed
Unconfirmed
Unguaranteed
Unverified
"Unconfirmed", "unverified" and "unguaranteed" are all negatives!
5.
Which word might be used to persuade?
Inferior
Least
Lesser
Superior
Customers would not choose to buy an "inferior" product, if they can help it
6.
Which word might convince readers?
Never proven
Not proven
Proven
Unproven
"Proven" means tried and tested
7.
Which word persuades the reader about reliability?
Least trustworthy
Less trustworthy
Trustworthy
Untrustworthy
"Trustworthy" means reliable
8.
Which word has a positive tone?
Certain
Least certain
Less certain
Uncertain
The others are negative!
9.
Which result is most likely to be accepted?
Inaccurate
Least accurate
Less accurate
Most accurate
"Most accurate" is a superlative
10.
Which word is persuasive in tone?
Effective
Ineffective
Least effective
Less effective
"Effective" can be used positively and persuasively

 

Author:  Sue Daish

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