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A newspaper that both entertains and reports is called a "tabloid".

Words Used in Connection with The Media 01

Media texts use special terms. Learn headline, lede, and byline so you can read news critically and explain how articles present information.

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Fascinating Fact:

The lead or lede is the opening paragraph, it answers who, what, where, when, why, and how in about 25 to 40 words.

In KS3 English, you explore media language to understand how news is crafted. Knowing terms such as headline, lede, byline, caption, and subheading helps you analyse purpose, audience, and bias.

Key Terms

Headline: A short, attention-grabbing title that signals the main topic.
Byline: The line that credits the journalist and may include their role or location.
Subheading: A smaller line under the headline that adds helpful detail or focus.

Frequently Asked Questions (Click to see answers)

What is a byline in a news article?

A byline names the journalist who wrote the article. It can also include their job title or location, which helps readers judge credibility and context.

What is the difference between a headline and a subheading?

A headline is the main title that grabs attention. A subheading sits beneath it to add extra detail, clarify focus, or guide the reader into the story.

How can I spot bias in media texts?

Check for loaded language, one-sided sources, missing counterarguments, and selective facts. Compare with other outlets to see how the same event is framed.

Try These Related Quizzes

1 .

Choose the correct definition for the following term.
A fact and an opinion

A belief and a true statement

A belief and an untruth

A true statement and a belief

An untruth and a belief

Fact: The Battle of Hastings occurred in 1066. Opinion: ice cream is overrated

2 .

Choose the correct definition for the following term.
Broadsheet

A boat's jib

A boat's main sail

A newspaper which entertains and reports

A newspaper which reports and informs

Broadsheets originally were large in format. Few broadsheets are published now, with most newspapers taking a "tabloid" format, i.e. smaller and folded in half lengthwise

3 .

Choose the correct definition for the following term.
Viewpoint/bias

What the audience believe

What the characters believe

What the reader believes

What the writer believes

"Bias" means the opinions of the writer, company or editor

4 .

Choose the correct definition for the following term.
Logo and slogan

A group of words and one word

Company symbol and memorable catchwords

Memorable catchwords and company symbol

One word and a group of words

Here is a slogan: an apple a day keeps the doctor away!

5 .

Choose the correct definition for the following term.
Sub-headings

All go underneath the main heading

Follow after useful information

Repeat the headline fully

Structure the text into sections using key words

Key words show the location of information in a text

6 .

Choose the correct definition for the following term.
Columns

Division of text into one paragraph on a page

Division of text into one row across a page

Division of text into several paragraphs on a page

Division of text into several rows across a page

Columns break up the text on a page. This layout feature is not commonly used in online publications

7 .

Choose the correct definition for the following term.
Layout

How language is used in the text

How persuasive words are used in the text

How specialist vocabulary is used in the text

How the design of the page presents the text

Layout includes headlines, columns, pictures, bullet points, etc.

8 .

Choose the correct definition for the following term.
Emotive language

Words which make the reader ask questions

Words which make the reader happy

Words which persuade the reader to feel pity

Words which persuade the reader to laugh

Although the word "emotive" is related to "emotion", it is usually reserved for empathetic emotions with a negative tone, i.e. pity, or sometimes anger

9 .

Choose the correct definition for the following term.
Tabloid

A newspaper which entertains and reports

A newspaper which reports and informs

A table shape

A writing pad

"Tabloid" in this sense means condensed; they are small, concise newspapers often presenting news articles in a brief summary without much detail

10 .

Choose the correct definition for the following term.
Target audience

Intended readership

People watching the play

People who would not usually read such a text

Those who will not read the text

e.g. a leaflet on lunch box contents might target parents

Author: Sue Daish (English Teacher, Principal Examiner & Published Author)

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