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Words Used in Connection with The Media 01
A newspaper that both entertains and reports is called a "tabloid".

Words Used in Connection with The Media 01

Try this English quiz on media words to help you understand and spell words which describe media texts such as newspapers, magazines, advertisements, brochures and leaflets.

When we think of "media", we think of publishing and broadcast, especially newspapers and news programmes. This is especially true when we refer to the word with a determiner, "The media". Did you know that "media" is plural for "medium" and that, in this sense, "medium" refers to a means of communication? What all media have in common is that they exist to communicate with an audience.

It is useful to know how different types of media are structured in order to communicate as effectively as possible. Newspapers, for instance, rely on headlines and sub-headings; television and radio programmes offer a summary of the upcoming broadcast so that the audience knows to stay tuned. Analysing different forms of media will help you to become aware of bias and intended audience, too.

Test your knowledge of the vocabulary associated with media by taking this quiz.

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1.
Choose the correct definition for the following term.
Viewpoint/bias
What the audience believe
What the characters believe
What the reader believes
What the writer believes
"Bias" means the opinions of the writer, company or editor
2.
Choose the correct definition for the following term.
Emotive language
Words which make the reader ask questions
Words which make the reader happy
Words which persuade the reader to feel pity
Words which persuade the reader to laugh
Although the word "emotive" is related to "emotion", it is usually reserved for empathetic emotions with a negative tone, i.e. pity, or sometimes anger
3.
Choose the correct definition for the following term.
Tabloid
A newspaper which entertains and reports
A newspaper which reports and informs
A table shape
A writing pad
"Tabloid" in this sense means condensed; they are small, concise newspapers often presenting news articles in a brief summary without much detail
4.
Choose the correct definition for the following term.
Columns
Division of text into one paragraph on a page
Division of text into one row across a page
Division of text into several paragraphs on a page
Division of text into several rows across a page
Columns break up the text on a page. This layout feature is not commonly used in online publications
5.
Choose the correct definition for the following term.
Sub-headings
All go underneath the main heading
Follow after useful information
Repeat the headline fully
Structure the text into sections using key words
Key words show the location of information in a text
6.
Choose the correct definition for the following term.
Layout
How language is used in the text
How persuasive words are used in the text
How specialist vocabulary is used in the text
How the design of the page presents the text
Layout includes headlines, columns, pictures, bullet points, etc.
7.
Choose the correct definition for the following term.
Logo and slogan
A group of words and one word
Company symbol and memorable catchwords
Memorable catchwords and company symbol
One word and a group of words
Here is a slogan: an apple a day keeps the doctor away!
8.
Choose the correct definition for the following term.
A fact and an opinion
A belief and a true statement
A belief and an untruth
A true statement and a belief
An untruth and a belief
Fact: The Battle of Hastings occurred in 1066. Opinion: ice cream is overrated
9.
Choose the correct definition for the following term.
Broadsheet
A boat's jib
A boat's main sail
A newspaper which entertains and reports
A newspaper which reports and informs
Broadsheets originally were large in format. Few broadsheets are published now, with most newspapers taking a "tabloid" format, i.e. smaller and folded in half lengthwise
10.
Choose the correct definition for the following term.
Target audience
Intended readership
People watching the play
People who would not usually read such a text
Those who will not read the text
e.g. a leaflet on lunch box contents might target parents

 

Author:  Sue Daish

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