Data Use 01
Loyalty cards are used by some shops.

Data Use 01

This KS3 ICT quiz takes a look at data use. Shops use data about their customers to market their services. Small shops may gather email addresses of their customers to organise a mailing list. A mailing list enables the shop owner to send out information to all their customers with a few clicks of a mouse. The information could be details of special offers or perhaps notifying everyone that they have a great new product in stock. It can also turn an occasional customer into a regular customer which will benefit the shop by increasing the amount of money spent there.

Nearly all large stores offer loyalty cards. Customers give their personal details - name, address, email address and so on. They are then given a card with a unique barcode on it. The barcode is linked to the customer's details and each time they buy something, they get their loyalty card scanned using the shop's bar code reader and this is recorded in the shop's computer system. The customer receives some form of reward e.g. points, cash bonus or discount off their bill.

Loyalty cards are used by some shops. To get a card .......
a customer must supply their name and address details
the customer buys a card from the shop
the customer just picks one up in the shop
the customer only need give their name
The shop can track what customers buy and use that to send out special offers related to the items they buy the most
When an application for a loyalty card is received .......
the shop adds name and address details onto a database
the shop loses it
the shop performs an identity check on the customer
the shop simply sends out the card
This will be a relational database as the store will record all of the items that each customer with a loyalty card buys
When buying something in the shop, the loyalty card is .......
given to the shelf filler
looked at by the checkout staff
usually asked for and read at the checkout
They are usually read using the barcode reader that is used on the items bought
A loyalty card sends details of a purchase and .......
the customer credit card number to the shop database
the customer ID to the shop database
the customer mobile phone number to the shop database
the shop ID to the shop database
It uses an automatic input system
Which is not an advantage of a loyalty card scheme to a consumer?
Stores may give a voucher to give the customer some money off their next bill
Shops can build a profile of a customer
Stores can offer customers personalised offers
The customer may be rewarded with discounts on specific items
Building a customer profile could be a privacy violation
Bar codes .......
are easily read by the checkout person
contain product ID and can be read quickly by a scanner
contain product stock level and price information
contain product ID and stock levels
Price and stock levels are stored on a database linked to the product ID and are not part of the bar code
EPOS stands for .......
Electronic Point Of Sale
Electronic Position Of Sale
Electronic Position Of Store
Electronic Program Operating System
Another example for you of an automatic input
EPOS systems scan a bar code at the checkout; then .......
the product ID is checked on the shop database
an itemised bill is printed at the checkout
the item price is returned from the database
All of these events
Stock levels are also automatically adjusted
Which of these is not an advantage to the shop?
EPOS can help to reduce fraud
EPOS results in better stock control, so less shortages
EPOS systems usually mean quicker service
In EPOS systems, more information is printed on the bill
The printed bill is really for the customer's benefit
What does EFTPOS stand for?
Easy Finance Trap at Point Of Sale
Electronic Finance Transfer at Point Of Sale
Electronic Finance Trick at Point Of Sale
Electronic Funds Transfer at Point Of Sale
In other words, a payment using a debit or credit card
You can find more about this topic by visiting BBC Bitesize - Data and databases

Author:  Duncan Daish

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